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Email Marketing Series: 8 Important Email Marketing Metrics

Mikedavistech04 Jan, 2022Web Designing

Email Marketing is considered to be the most effective way of advertising brands and products. However, it is effective only when you can measure the performance of your email marketing campaign. Email marketing metrics can help you in determining the success of your campaign. Using email marketing metrics you can identify why your customers are not opening your email? how you can improve email open rate? and more. Every email marketing campaign has different goals to achieve. So, If you are planning to run an email marketing campaign then it is important to have an in-depth idea about email marketing metrics. These email marketing metrics can help you to improve your business awareness, acquiring new customers, and improve conversion rates.

8 Tips On Optimize An Under Performing PPC Campaign

Mikedavistech03 Jan, 2022Computer & Internet

PPC is considered to be one of the most effective ways of advertising when it comes to driving instant and converting traffic. One of the reasons why businesses are diverting more on PPC because of the search engine algorithm that makes your ad visible to highly targeted audiences. PPC has become one of the widely used advertising techniques where the publisher creates proper plans and strategies to display their ads. Nowadays creating and running a PPC ad is not a big deal. Google has made it simple for users to create an ad by introducing the “Express campaign”. But it is necessary to determine whether your ad is benefiting your business or not. Sometimes while running, If you have already spent a lot of money on PPC and didn’t get any benefit from it then you should optimize your campaign to get good results.

Inbound Marketing Series: What Is PPC (Pay-Per-Click)? Explained With Types And Benefits

Mikedavistech24 Dec, 2021Computer & Internet

Many businesses are aware of the role of SEO in bringing a website on the top in SERP to gain organic traffic. But this type of marketing technique requires time to drive quality traffic. To, get rid of that many businesses use PPC (pay-per-click) advertisement. PPC ads are most popular for driving quality traffic and generating high revenue. Businesses pay some amount to Search Engines, Social Media and Video streaming platforms to place their ads to get paid traffic. In the succeeding series of Inbound Marketing, we will be drawing your focus on one of the most popular advertising methods that have helped many brands and businesses in showcasing their product and brand to a wide range of audiences.

Makeover Your WordPress Website Design To Improve Your Online Presence Instantly

Mikedavistech23 Dec, 2021Computer & Internet

Change is the only constant. Everybody knows but a little adhere to. One that distant their professional or personal space from conversion suffers terribly, especially in financial context. Yes, I know you must be expecting the illustration next, for said. In the website development field, WordPress web design conveys you the profound call for execution if you lack somewhere in smooth user experience and modern design and features. Address it the compel of digital marketing or mobile users, your website must be adaptable to all of internet featured devices like mobile, tablet, PC and laptops. In the course of WordPress web development, easy navigation and simple site design are the most insisting factors for visitors’ engagement interestingly.

Guerrilla Marketing Series: Ambient Marketing Explained With Examples

Mikedavistech22 Dec, 2021Computer & Internet

Ambient marketing or ambient advertising is a practice where advertiser tends to advertise its product or brand in an unusual place. People don’t expect to see that particular advertisement and that makes ambient marketing different from other marketing practices. It is a strategy involved in guerrilla marketing tactics that require unique creativity to promote any brand or product. Now, you may wonder why am I using the word unique creativity? If you read out the first sentence you may figure out ambient marketing tactics is about placing your ads on an unusual object that may surprise people who are seeing those ads. It is not compulsory for any ambient ad to be placed inside any shopping mall or on billboards, it can be found anywhere and everywhere.

Guerrilla Marketing Series: Ambush Marketing Tactics And Examples

Mikedavistech21 Dec, 2021Web Designing

In the 1980s, Jerry welsh coined the term Ambush Marketing. He was working as the manager of global marketing for American express. Ambush Marketing is one of the unique marketing tactics in which companies/brands tend to advertise their product on the place where the same product is already being advertised by another company or by their competitors. Ambush marketing tactics mostly take place in some big events like Football, cricket, Olympic, Basketball, etc where advertisers don’t pay any kind of sponsorship to the event organizers but they try to grab people’s attention on the same event by promoting their product against their competitors. But it requires creative marketing strategies to make your ambush advertising successful.

What Is Guerrilla Marketing? Top Effective Examples And Tactics

Mikedavistech20 Dec, 2021Computer & Internet

Many of you might not have heard about the word Guerrilla marketing but it is well known in the marketing world. So in this article, I’ll explain to you what Guerrilla marketing is and why it is different and helpful in creating brand/product awareness among consumers. After reading this article I’m pretty much sure that you will add one more creative marketing strategy in your list that can help you in advertising your brand. So, let’s start from the basics and we will go deep into guerrilla marketing strategies. With the increase in the COVID19 active cases, many small and medium-sized enterprises are facing difficulties in continuing their store. Guerrilla Marketing is a creative marketing strategies used by most of the brands and small businesses around the globe to advertise its product unconventionally.

Guerrilla Marketing Series: Promotional Stickers Marketing Strategies And Example

Mikedavistech17 Dec, 2021Computer & Internet

Sticker marketing is one of the oldest and most effective ways of advertising a product and brand. Many products, brands, small businesses, and politicians have grabbed people’s attention using promotional stickers strategy. In Election, many Politicians and their marketing experts distribute free promotional stickers to run their campaign. For the 2020 US presidential election Republican party is distributing free stickers to create awareness about the 2020 election and Donald Trump stating “Trump Make America Great Again “. Small Business also uses sticker marketing strategies to spread awareness about their product. This article is all about, different ways stickers help a brand and small business in their growth.

Guerrilla Marketing Series: Stealth Marketing Strategies And Technique With Examples

Mikedavistech16 Dec, 2021Computer & Internet

It is one of the most commonly used creative marketing strategies which requires a lot of creativity to market a product. Stealth marketing is an unintended way of producing creative marketing strategies where marketer tries to advertise a product to people without them knowing they are being marketed. It is also called buzz marketing and the main aim is to create a buzz about a product or brand through social media where people use the hashtag of a product and brand. Stealth marketing is carried out in discussion forums as well, where random people will start talking about the product in positive and sometimes in a negative manner to create the buzz. This type of creative marketing strategy happens mostly in new channels, movies, tv-series, etc.

Guerrilla Marketing Series: Reverse Graffiti Explained With Examples

Mikedavistech15 Dec, 2021Computer & Internet

It is an art form used by the marketer to create a temporary image or animation on the wall by removing the dirt and debris from the surface. Reverse graffiti is also known as clean advertising, dust tagging, and clean graffiti. It is an Eco-friendly, cost-effective, and high impact outdoor marketing practice which makes it easy for a brand to communicate with their customers. This type of eye-catching marketing practice is always helpful in creating brand impact among users. The first large scale i.e 1000 feet long reverse graffiti was made by Alexandre Orion in 2006. However, the São Paulo municipality washed it off. Paul Curtis (aka-Moose) was the first British street artist to make an ephemeral art using reverse graffiti.