Guerrilla Marketing Series: Ambush Marketing Tactics And Examples

Mikedavistech21 Dec, 2021Web Designing

In the 1980s, Jerry welsh coined the term Ambush Marketing. He was working as the manager of global marketing for American express. Ambush Marketing is one of the unique marketing tactics in which companies/brands tend to advertise their product on the place where the same product is already being advertised by another company or by their competitors. Ambush marketing tactics mostly take place in some big events like Football, cricket, Olympic, Basketball, etc where advertisers don?t pay any kind of sponsorship to the event organizers but they try to grab people?s attention on the same event by promoting their product against their competitors. But it requires creative marketing strategies to make your ambush advertising successful.