It is an art form used by the marketer to create a temporary image or animation on the wall by removing the dirt and debris from the surface. Reverse graffiti is also known as clean advertising, dust tagging, and clean graffiti. It is an Eco-friendly, cost-effective, and high impact outdoor marketing practice which makes it easy for a brand to communicate with their customers. This type of eye-catching marketing practice is always helpful in creating brand impact among users. The first large scale i.e 1000 feet long reverse graffiti was made by Alexandre Orion in 2006. However, the S?o Paulo municipality washed it off. Paul Curtis (aka-Moose) was the first British street artist to make an ephemeral art using reverse graffiti.