It is one of the most commonly used creative marketing strategies which requires a lot of creativity to market a product. Stealth marketing is an unintended way of producing creative marketing strategies where marketer tries to advertise a product to people without them knowing they are being marketed. It is also called buzz marketing and the main aim is to create a buzz about a product or brand through social media where people use the hashtag of a product and brand. Stealth marketing is carried out in discussion forums as well, where random people will start talking about the product in positive and sometimes in a negative manner to create the buzz. This type of creative marketing strategy happens mostly in new channels, movies, tv-series, etc.