Sports tourism is evolving as travelers prioritize wellness, adventure, and immersive experiences. Consumers seek activities promoting physical health, mental balance, and personal growth. Hiking, yoga retreats, cycling tours, and endurance events attract individuals desiring meaningful journeys. Preferences shift toward authentic engagement, local culture, and nature-based recreation. Younger audiences value unique moments over material purchases, influencing how trips are planned and enjoyed. These insights help providers craft tailored packages, combining excitement, relaxation, and discovery. Understanding motivations behind choices allows businesses to align services with expectations, encouraging loyalty, satisfaction, and continued expansion in this dynamic, experience-driven segment of global tourism.