Digital platforms play a key role in attracting younger travelers to sports tourism. Social media, streaming services, and mobile apps provide easy access to live events, updates, and interactive content. These tools create engaging experiences that inspire interest and encourage participation. Younger audiences use online reviews, influencers, and virtual tours to choose destinations and plan trips. Digital marketing helps businesses reach this group with targeted promotions and personalized offers. By connecting fans with sports culture and events worldwide, digital platforms drive growth in the sports tourism market and shape travel habits among the next generation of travelers.