The sports tourism market is growing quickly, fueled by big international events like the Olympics and World Cup. These events attract millions of visitors, boosting travel and local economies. At the same time, consumer preferences are shifting towards more active and experience-based travel. People want to attend live sports, participate in events, or visit famous sports destinations. This change creates new opportunities for businesses in travel, accommodation, and entertainment. As a result, the market expands and adapts to meet evolving demands, making sports tourism a key driver in the global travel industry’s growth.