Pandemic recovery reshaped sports tourism by changing travel habits, safety expectations, and event planning. Health measures, flexible bookings, and digital tools became essential for restoring confidence. Domestic trips gained popularity as restrictions eased slowly across borders. Fans adapted to smaller gatherings, outdoor activities, and hybrid event formats. Businesses adjusted strategies, emphasizing adaptability, innovation, and sustainability. Recovery efforts revealed the sector’s ability to endure disruption and rebuild momentum. With renewed focus on wellness, experiences, and smart solutions, sports tourism now reflects stronger resilience, helping destinations, organizations, and travelers navigate uncertainty while driving forward steady, long-term growth across evolving global landscapes.