The sports tourism market is divided by age, income, and interests, revealing clear patterns in traveler habits. Younger visitors often seek adventure and interactive experiences, spending more on technology and events. Older groups prefer comfort and cultural connections, focusing on premium services and accommodations. Income levels influence budget choices, from budget-friendly trips to luxury packages. Understanding these differences helps businesses tailor offerings to fit various preferences and maximize revenue. Tracking spending habits alongside demographic data provides insights for effective marketing and product development, allowing the industry to meet diverse needs and encourage greater participation across segments.