Last year turned out to be a turbulent period, from the everlasting pandemic to a new surge of movements demanding social justice to a highly disputed presidential election. While most of us fail to realize how wider social events and technological developments influence design, web designers must be informed about broader trends, mainly when designing sites for the rapidly changing web.
The popular professional social networking site LinkedIn has recently introduced on-demand Marketing Labs video courses for advertisers to teach them how to use the platform’s ad tools to succeed. These courses will cover a range of topics, including the basics such as introduction to LinkedIn ads, using LinkedIn’s ad targeting, analytics and reporting for LinkedIn Ads, using LinkedIn for brand awareness, lead generation, etc. Most advertisers on this platform have varying opinions about the effectiveness of LinkedIn ads, with many of them agreeing that success is usually attainable for niche industries.
John Mueller, the Senior Webmaster Trends Analyst at Google, said that the search engine giant might roll out Web Stories to SERPs in additional regions if more websites begin posting them. In a recent live stream on Google Search Central, John Mueller reveals that this applies to all search features. During the live stream, a website owner asked Mueller if there is any information about Web Stories being rolled out to the SERPs in more countries.
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Among the many other things, this pandemic has completely transformed how we shop for goods, with more and more people spending a bigger portion of our income shopping online. The dramatic upsurge in the net revenue of the eCommerce platforms, especially Amazon, serves as a perfect example of this. Simply put, for many online businesses, this has been the case.
The search engine giant Google has been giving users a heads up regarding an identity verification process coming up for Google Ads since last year. But now it looks like the platform is officially prepared to roll it out finally. During the past few days, an increasing number of advertisers are receiving email notifications from Google itself, asking the email recipient to start their identity verification for Google Ads account by February 6th, 2021.
Google-owned popular video-streaming service, YouTube, has introduced a new metric that lets creators and channel owners gain insights into the video performance within the first 24 hours after uploading it. Besides the audience view count, data showing a video’s performance within the first 24 hours of posting was never available on the platform before this. However, from now, creators can access this information by going to the YouTube creator studio’s video analytics tab. You can fetch this data by choosing the “First 24 hours” option from the date picker available in the page’s top-right corner.
Last year in September, LinkedIn was spotted testing out the “swipe up” links features, and after all these months, the company has finally rolled it out. Users can now add links to their LinkedIn Stories. But as of now, this feature may not be available to all users worldwide. With the release of this feature, when a user adds a link to his/her story, it will show a “see more” swipe-up option to the story viewers. Users can add a URL to their story by tapping the newly added “link” icon available in the various LinkedIn Stories options at the top right side of their composer screen.
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The popular video-sharing platform, YouTube, has activated post-roll ads by default for all the videos eligible to run ads. In what has become a regular series on the Creator Insider channel, YouTube has informed the creators about this update through the first published video of the year. A YouTube member has revealed that any video above 10-minute duration will have post-roll ads activated by default for all monetizing creators automatically. For your information, a “monetizing” creator is a creator or channel owner who has applied for the YPP (YouTube Partner Program) and has been accepted into it.