Nano-influencers are people who have followers between 1000 and 10,000 and create content in a particular niche. These are everyday people like neighbors, friends, and your cousin who is into watches. You may be a nano-influencer if you have 1000 influencers and a point of view with which people like. Today brands are collaborating with these nano-influencers to market their brand. You must be wondering why a brand would want to include nano-influencers in their marketing campaign when they don?t have massive followership like celebrities?
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