A Comprehensive Guide to the Secret Sauce of PPC Success

John Jack08 May, 2021News

Automation in SEM is a powerful tool that is continually growing and evolving. What began as basic bid rules have developed to cover almost all aspects of an account and campaign. To be honest, many advertisers are scared of automation as they feel that it takes away some degree of control from them, or they cannot see everything that?s happening behind the scenes. Nevertheless, these feelings are entirely logical and hence should not be disregarded. It?s natural for all of us to want to understand and trust the tools we use.