Digital Marketing In The Post COVID-19 World

Bridgei2i04 Sep, 2021Technology

Marketing conferences and summits globally have moved online or have been postponed as the virus brought the travel and events industry to a grinding halt. Marketing leaders now have to account for the change in behavior of the intended audience. McKinsey found out that sales leaders are laying more emphasis on digital channels since COVID-19 than ever before. The image below illustrates the findings from McKinsey B2B Decision Maker Pulse Survey, April 7, 2020.

Digital Engagement Of Employees In The Post-Pandemic Era And New Data/ Analytics Data Opportunities

Bridgei2i04 Sep, 2021Technology

The first quarter of 2020 has brought an upheaval in the way people work, and how most companies manage them. The sweeping COVID-19 pandemic has led to offices, factories, showrooms, and stores shutting down as Public Health authorities enforce social distancing, as a measure to contain the spread of the virus. Companies have had no choice but to switch to a remote work mode, wherever possible, or manage with skeletal staff to handle operations.

Intelligent Operations: The Engine Behind Digital Transformation

Bridgei2i04 Sep, 2021Technology

Every step involves handovers with different people performing different types of tasks. In the post-COVID world, tasks requiring people gathering together in one location and manual processes such as physical verification of claim or printed copies of documents to be authenticated would be seriously called into question.

AI FOR ENTERPRISE � A LOOK AT HOW IT IS USED

Bridgei2i31 Aug, 2021Business

AI has completely changed the way enterprise were doing business just a decade ago. With so many use cases of AI for enterprise, it is becoming a challenge for companies to compete with only human employees to back them. In other words, AI is quickly becoming a necessity if you want your business processes to become more efficient, serve customers better optimize the supply chain, reduce errors, and boost your company?s growth.

Playlist of the Best Podcast on Artificial Intelligence

Bridgei2i30 Aug, 2021Business

The whole world is going gaga over artificial intelligence and with good reason. It has already started revolutionizing how different industries work, thereby helping businesses to earn more profits and customers to enjoy a better experience. If you?re interested in learning more about artificial intelligence, machine learning, and related technologies and are looking for ways to stay abreast of all the developments, then here is a list of some of the best podcast on artificial intelligence (AI) that you can add to your playlist.

Scope of Artificial Intelligence in Financial Services

Bridgei2i30 Aug, 2021Business

Artificial intelligence in financial services has the potential to disrupt several key business processes. Its ability to process a large amount of data and produce accurate results has found a lot of uses in the finance sector. Thanks to the rapid digitization of everything around us, banks and other financial institutions are quickly warming up to the benefits of having artificial intelligence (AI) in their workflow. To know more about how AI will impact different financial services, read on.

What is the Implication of Using AI for CPG Industry?

Bridgei2i30 Aug, 2021Business

Companies dealing with Consumer Packaged Goods or CPG companies heavily rely on their customers to earn revenue. They manufacture products for several industries that go to the end user through a channel of retailers and warehouses. However, since the outbreak of the coronavirus pandemic, social distancing has become the norm, which is why in-store purchases have reduced drastically. Nationwide lockdowns and increase in online shopping have pushed this dominantly offline industry to try to adapt to the ?new normal?. And this brings us to how AI for CPG companies can be the way forward.

Need of Insurance Analytics Solutions in 2021

Bridgei2i30 Aug, 2021Business

For an industry that deals with vast amounts of data, it becomes important for insurance companies to manage that data effectively and in real-time. Customer data is fundamental for a lot of processes in the insurance value chain and having greater control over it allows companies to extract chances for growing revenue.

Guide for Choosing the Perfect AI Consulting Company

Bridgei2i30 Aug, 2021Business

This is especially true if you are a predominantly non-tech company and have just decided to undergo a major digital transformation. In situations like these, you need an AI consulting company to properly guide you through the benefits of AI, ways to integrate it with your existing ecosystem, the challenges that you might face, and most importantly, the total cost of implementation.

Digital Commerce In The New Normal: An Overview

Bridgei2i30 Aug, 2021Business

According to Gartner, digital commerce may be defined as the buying and selling of goods and services using the Internet, mobile networks, and commerce infrastructure. A deep dive of this would include all marketing activities that support such digital transactions, including people, processes, and technologies associated with analytics, promotion, pricing, customer acquisition and retention, and customer experience at all touchpoints throughout the customer buying journey.

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