Digital Commerce In The New Normal: An Overview

Bridgei2i30 Aug, 2021Business

According to Gartner, digital commerce may be defined as the buying and selling of goods and services using the Internet, mobile networks, and commerce infrastructure. A deep dive of this would include all marketing activities that support such digital transactions, including people, processes, and technologies associated with analytics, promotion, pricing, customer acquisition and retention, and customer experience at all touchpoints throughout the customer buying journey.