Digital Marketing In The Post COVID-19 World

Bridgei2i04 Sep, 2021Technology

Marketing conferences and summits globally have moved online or have been postponed as the virus brought the travel and events industry to a grinding halt. Marketing leaders now have to account for the change in behavior of the intended audience. McKinsey found out that sales leaders are laying more emphasis on digital channels since COVID-19 than ever before. The image below illustrates the findings from McKinsey B2B Decision Maker Pulse Survey, April 7, 2020.