The makeup and accessories market is experiencing significant growth, driven by the rise of e-commerce and the adoption of virtual try-on technologies. Consumers increasingly prefer the convenience of online shopping, allowing them to explore a wide range of products from home. Virtual try-on tools, utilizing augmented reality (AR), enable shoppers to digitally test makeup products, enhancing their confidence in purchasing decisions. This integration of technology not only improves the shopping experience but also reduces return rates by ensuring better product matches. As a result, brands are investing heavily in these digital solutions to meet evolving consumer expectations and stay competitive in the market.