Gen Z prefers makeup and accessories that emphasize individuality and self-expression. They like bold colors, unique styles, and products that reflect their personal identity. Clean and cruelty-free products are important to them because they care about ethics and the environment. Social media influences their choices strongly, with trends spreading quickly through platforms. They also look for affordable options but don’t want to compromise on quality. Convenience matters, so online shopping and fast delivery are popular. Overall, Gen Z is shaping the market by demanding diversity, sustainability, and creativity in beauty products.