The makeup and accessories market is shifting toward clean beauty products. Consumers want items made with natural, safe ingredients, avoiding harmful chemicals. This change is driven by growing awareness of health and environmental impacts. Brands are responding by creating products that are cruelty-free, sustainably sourced, and transparent about ingredients. Buyers prefer simpler, eco-friendly packaging and products that support skin health. This trend is strongest among younger generations who care about wellness and ethics. As a result, clean beauty is becoming a major focus, influencing product development, marketing strategies, and overall market growth globally.