Makeup & Accessories Market trends shaping global beauty industry in 2025

Apeksha More29 May, 2025Fashion

The global beauty industry in 2025 is seeing major changes driven by consumer preferences and technology. Natural and organic makeup products are gaining popularity as people seek safer, eco-friendly choices. Smart beauty tools and virtual try-on apps are rising, making shopping more personalized. Minimalist makeup looks are trending, with users focusing on skincare-first routines. Accessories like reusable applicators and sustainable packaging are also in demand. Social media continues to influence buying habits, especially through beauty influencers. Brands are becoming more inclusive, offering a wider range of shades. Overall, innovation, sustainability, and diversity are shaping the market in 2025.