D2C Checkout Abandonment: Understanding the Challenges and Solutions

Dialdeskindia07 Sep, 2023Business

Direct-to-consumer (D2C) brands have gained significant adhesion in recent years, offering unique products and customized shopping experiences. However, like any e-commerce business, D2C brands also face the defiances of checkout abandonment. When customers fail to complete their purchases during the checkout process, it can hamper with the revenue growth and customer acquisition efforts.