What Is a Good Checkout Abandonment Rate? Benchmarks and Industry Standards

Dialdeskindia07 Sep, 2023Business

Regulating a good checkout abandonment rate can be a challenging task for e-commerce businesses. The ideal abandonment rate rests on various factors, including industry, target audience, and specific business objectives. Checkout abandonment rate is the percentage of customers who initiate the checkout process but do not finish their purchase. It is measured by dividing the number of completed transactions by the number of initiated checkouts, subtracting the result from 1, and multiplying it by 100 to get the percentage.