What Does Checkout Abandonment Mean in E-commerce? The Concept and Implications
Dialdeskindia07 Sep, 2023Business
Checkout abandonment is a term commonly used in the field of e-commerce to describe a situation where customers initiate the checkout process but do not complete their purchase. It refers to the act of leaving the website or app at the final stage of the buying journey, just before the transaction is finished. Checkout abandonment is a crucial concern for businesses as it directly affects their revenue and conversion rates.
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