Disadvantages of Checkout Abandonment: The Impact on E-commerce Businesses
Dialdeskindia07 Sep, 2023Business
Checkout abandonment is a common challenge faced by e-commerce businesses that can have several disadvantages. When customers initiate the checkout process but do not complete their purchase, it can negatively impact a business?s conversion rates, revenue, and customer experience. One of the primary disadvantages of checkout abandonment is a decrease in conversion rates. Abandoned checkouts represent missed opportunities to convert potential customers into paying customers.
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