James Allen

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About James Allen

ZAK is an agile, independent creative agency with a focus on evolving brand ideas to engage with the under 30s. The London based team works with brands that want to stay ahead of rapidly changing trends in culture, tech, media, and consumerism. To achieve this, ZAK treats the consumer as an individual. It uses brand creation, brand strategy and advertising to break constraints in channel-led marketing.

How AI-Powered Art Will Impact Advertising

James Allen15 Oct, 2022Business

AI lacks the context and human understanding to create content that will resonate with audiences. The graphics that are also generated frequently need to be edited. In the end, creative design agencies achieve such innovative and creative results because they have many talented heads to come up with authentic, culturally sensitive, emotionally impactful or humorous ideas.

Content Writing With AI: Is It a Good Idea to Incorporate AI Into Your Content Marketing Strategy?

James Allen12 Oct, 2022Business

Before discussing the benefits, it?s essential to know precisely what content writing tools powered by AI actually achieve and how they work. AI isn?t at a stage where it?s capable of unique and individual thought. Instead, AI content writing tools draw from a database of existing content and jumble it into new, original content. At least where plagiarism checkers are concerned.

What is Brand Licensing? A Brief Guide

James Allen12 Oct, 2022Business

Branding agencies have an array of tools at their disposal to help your brand reach new audiences, define its values and put its best foot forward. Brand licensing is one strategy that can help raise awareness of your products and properties. What is it, how does it work, and does it make sense for your business? In this article, we?ll tell you everything you need to know.

What Does It Take To Be a Video Editor?

James Allen03 Oct, 2022Business

Video is an excellent tool for brands that want to leave an impact on their audiences. As a storytelling tool, it allows you to convey emotion as few other mediums can. However, quite a few criteria must be met to do so effectively. For example, video creators require a range of equipment to shoot high-quality footage and capture audio.

The Importance of Sharing Our Vibrant Lives

James Allen20 Sep, 2022Business

For many, this decade has brought self-awareness and unapologetic personalities to the forefront, allowing us to drench ourselves in a newfound autonomy. Even if none of it seeps into our skin, the illusion of autonomy enables us to reimagine our lives confidently. This is possible in a way that would never have been possible had we continued to rely more on a system that revelled in a more caged approach.

6 Typography Trends to Look Out for in 2022

James Allen19 Sep, 2022Business

Your choice of typography can make all the difference in how a line of text will impact your audience. The text is everywhere, whether it?s about a heading on your website, a slogan on an ad banner, or type features in your motion graphics. How you design it will say a lot about your brand.

Facebook Ads in 2022 � What�s Changing?

James Allen02 Sep, 2022Business

Personalisation is one of the most powerful toolkits in a marketer?s belt. Yet, 9 out of 10 marketing leaders say it delivers profits. Personalisation works by targeting small audience segments based on their niche interests and behaviours. Some tools also allow ad agencies to personalise by using a customer?s information, like their name.

What Do Young Audiences Care About in 2022?

James Allen26 Aug, 2022Business

The world has been changing rapidly over the last few years, and sadly the trend has been for the worst. First, the global COVID-19 pandemic threw young audiences? education and freedom into disarray. Now the world is watching Europe?s neighbours at war, inflation is steadily rising, and climate change raises concerns for the planet?s future.

Using A Video Creator App vs a Video Production Company

James Allen23 Aug, 2022Business

Video marketing is at the forefront of every marketer?s mind. It has taken the world by storm, and it?s looking like it won?t find its equal even in the years to come. This means that every small brand has little choice but to look into adopting video marketing for themselves.

How to Obtain Consumer Insights � The Best Methods in 2022

James Allen23 Aug, 2022Business

Understanding your customers is one of the most crucial aspects of any business. To make your products and services appeal to them, you must first understand what it is they want and which problems in their lives you might be able to solve. The same goes for designing your marketing campaigns. Which imagery and content will resonate with your consumers? How do they perceive some aspects of your brand?