Facebook Ads in 2022 � What�s Changing?

James Allen02 Sep, 2022Business

Personalisation is one of the most powerful toolkits in a marketer?s belt. Yet, 9 out of 10 marketing leaders say it delivers profits. Personalisation works by targeting small audience segments based on their niche interests and behaviours. Some tools also allow ad agencies to personalise by using a customer?s information, like their name.