The team at Profit Marketing Solutions understands the unique challenges faced by today’s fitness entrepreneurs because we are fitness entrepreneurs. Our commitment to business clients is the same as our commitment to our gym clients: promoting growth, establishing a sustainably vigorous framework and fostering long-lasting relationships. Call today or request a consultation to find out how Pro-Fit Marketing Solutions can take your business to the next level
Take my gym for example here – these are also numbers we see this pretty commonly with most gyms – the clients paying $199 or less stay on average at 9.8 months, just under a year. The clients that pay $399 or more stay with us for 36 months. Why is this? Well, for starters, the level of service is different. They also value the service more because they’re paying more. Finally, they’re older on average at that price point, which means they’re more established and have a higher disposable income.
Targeting – Facebook has made it very easy to start generating audience “lists” that you can market directly to. Utilize this feature for a more enhanced user experience. Rather than taking shots in the dark or boosting ads from your page, (remember, 1-3% of your “likes” are seeing your page posts unless you’re paying to boost that viewership) create ad campaigns and utilize other larger companies and interests in your respective industry and start by targeting their followers. Again, the idea is to speak to those who have their hands raised already, rather than trying to convince the general public that they need your services.
My niece is about to get her drivers permit and she has big (read: unrealistic) dreams of her first car. Last weekend, she asked my sister if she could borrow her laptop to research potential vehicle options and spent over an hour comparing body types and options and researching prices.
And I Want To Change That. I think that this business could be a lot better for people if they would just step away from the day-to-day stuff and start putting systems in place. One of the things we’ve worked with our clients on, that’s been a huge transition for us at ProFit these past few years, is that we’re no longer providing just the done-for-you stuff to send more clients through those doors. We can provide the marketing, those tools, and tactics that drive leads in, but it’s not helping those individuals progress. It’s not helping them move out of that self-employed role and into the business owner role. When they move into the business owner role, they’re actually utilizing the systems that are available to gym owners today that can help them step away from these mundane day-to-day tasks.
Engaging your customers by asking questions is one of the most effective ways to drive conversions on Twitter. Images are another powerful way to engage your audience on this platform. Evenings and weekends often have the best engagement rates but try it with your own A/B tests as your results may be different. Using each of these platforms is a powerful way to engage customers at each step of the sales funnel. Yet, each requires a different approach. The most important tip, however, is to consider the relevance of your target audience on each platform. Employ these tips to drive customers to your business today.
Another way to generate exposure is to create PPC ads using Google Ads or Bing Ads. Both services support text ads for their respective search results. After creating a text ad, you select the keywords for which you want it to appear. Both Google Ads and Bing Ads are cost-effective advertising mediums for businesses. These types of advertisements are also essential for local advertising. They reach the target audience and Google local service ads can help in your SEO campaign as well as reaching new customers.
Just as they relied on the medium to help promote their candidates and bash the others, many voters have taken to social media to decry the results of the election, blaming false news reports on Facebook and Twitter for influencing the outcome of the election. Seriously? Since when do we believe everything we read without doing any research to back it up. Since social media became the number one source of news for millions of people on a daily basis. According to Jeffrey Shadow, Political Science professor and social media expert, “…about 44 percent of adults get their information from Facebook because of how quick and easy it is to access.” Mark Zuckerberg, founder of Facebook, even felt compelled to craft a response to those who say that Facebook unfairly biased voters in the election.
Produce Unique and Valuable Content – don’t know how many times I can say it, but CONTENT IS KING. You want to become the go-to guru for clients and potential clients, so give them worthwhile information that they can use. Optimize Your Content – This one has also come up time and again. You may have great content, but you need to make sure they can read it regardless if it’s on a desktop, iPad or mobile device Update your website and remove low quality content. Take advantage of Social Media – Post your blog to your website, your company Face book Page, Twitter Account, LinkedIn, and Instagram. wherever you can. Blanket the web with your content and it will help raise your rank. When it comes down to it, producing valuable content is at the center of every SEO marketing campaign.
If you’re not all in when you have the opportunity, you miss the boat. We’re in a really finicky industry; the only constant is change, so when you find something that works you need to run with it. And not just run with it, you need to go all in on it. Get those two extra reps that you’re going to regret 10 years from now. When you have people that are responding to marketing, they’re basically standing there with their credit card saying, take my money.
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