The answer is simple – Keep In Touch! Add value and be visible through a written marketing campaign to prospects and clients. I’m constantly amazed by people who tell me “I can’t write well” or “I don’t know what to say.” If you can talk, you can write. And frankly, the best way to write is just like you talk. You have a wealth of knowledge right inside your head. Start putting it down on paper in the form of special reports on specific topics. Use those reports as marketing vehicles. Once you’ve written enough of them, you will essentially have a book. Self publish the book and sell it as a loss-leader – as a front-end product. If you’re serious about your business, you can’t just think of yourself as a fitness provider. You have to think of yourself as a marketer, educator and expert.