Michaelwelshprods

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Recording & Digital Media- American Federation Musicians New-Use Re-Use

Michaelwelshprods03 Feb, 2022Business

There are licensing different types of recordings, not so much as a creative option, but as a practical/logistical consideration for your campaign. The producer will have four choices. These are Original master recording(s), a pre-released cover, a bespoke re-record, and a sound-a-like.

Music Licensing In Advertising: Digital Music Branding

Michaelwelshprods06 Jan, 2022Business

Do you need assistance in getting legal copyright for the music you used in your commercial ads? Michael Welsh is the founder/CEO of Michael Welsh Productions, Inc. - a company specializing in music licensing and supervision for advertising only, for over 30 years. You can send your questions on related issues to info@michaelwelshprods.com.

Music In Advertising: SAG AFTRA Advertising Obligations

Michaelwelshprods02 Dec, 2021Entertainment

This issue of obtaining vocalist’s direct permission to use their performance in a commercial, goes beyond union (SAG-AFTRA) rules. Many States (like California), have “right of publicity” laws in place to protect performers from exploitation by advertisers. Advertisers should also be aware of similar civil laws that vary from country to country.

Music In Advertising: The Ad Music Song Search @ Michael Welsh Productions

Michaelwelshprods29 Oct, 2021News

A song search needs to happen for your approaching ad campaign. Who will do it? What is the creative brief? Who has the final say about the song choice? It is the client, the in-house marketing department, or the Creative Director? What is the budget? When does that choice need to be made? And, when does it need to be cleared by?

Michael Welsh Productions: Vocalist’s Permissions In Advertising

Michaelwelshprods29 Sep, 2021Business

After all these years, many advertisers still think that all they need is a synch and master license; or they think that because their production is non-union, that union rules don’t apply to them; or they are unaware of International civil laws that pertain to this subject. This issue of obtaining vocalist’s direct permission to use their performance in a commercial, goes beyond union (SAG-AFTRA) rules.

Michael Welsh Productions – Union Payroll Advertising

Michaelwelshprods26 Aug, 2021News

The number of players, what they played, any doublings on instruments, how many sessions it took to complete the track, over-dubs, etc., will all be in the original session report(s). It should be noted that by licensing the track, the producer is also responsible for payments specified under the Sound Recording Labor Agreement, of health and welfare benefits and other special funds, etc.

What Musicians Know About “SAG New Use” And “SAG Re-Use” Fees?

Michaelwelshprods30 Jun, 2021Miscellaneous

Whether you’re making a musical, feature, or a commercial, one of the first decisions a music supervisor and producer must make is about casting SAG actors and paying their fees. They make some of the best talents in the world; however, the Screen Actors Guild comes with its own set of rules. Among them, the most important rule is paying SAG fees. Michael Welsh Production is the leader in music in advertising. They provide music clearance and supervision for advertising only. You can trust them as your go-to experts in this highly specialized field for over 30 years.

Editors Music Clearance

Michaelwelshprods12 Jun, 2021Business

We license music, film clips, and photography for advertising only, for all media, and specialize in SAG-AFTRA talent negotiations, media buy calculations and payment. We provide music clearance and supervision for advertising only. We are the go-to experts in this highly specialized field for over 30 years.

Music Licensing In Advertising At Michaelwelshprods.com

Michaelwelshprods26 May, 2021Business

Original MastersAre Recordings/tracks produced by a popular artist getting enough sales/ downloads, it usually is the first recording of a particular song partly or entirely written by a performer, singer, or band members. It may have various popular versions.

Marketing Department Music @ Michael Welsh Productions

Michaelwelshprods22 Feb, 2021Business

Michael Welsh started MWP in 1990 with GAP as its first major client. Fortunately, his company has been handling all aspects of music supervision for all the Gap brands for 18 years and taking international advertising campaigns for FedEx, EA Sports, Ford, Macy’s, Amazon, Nokia, etc.