Music In Advertising: SAG AFTRA Advertising Obligations

Michaelwelshprods02 Dec, 2021Entertainment

This issue of obtaining vocalist’s direct permission to use their performance in a commercial, goes beyond union (SAG-AFTRA) rules. Many States (like California), have “right of publicity” laws in place to protect performers from exploitation by advertisers. Advertisers should also be aware of similar civil laws that vary from country to country.