Market Xcel

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About Market Xcel

Market Xcel is a top-tier market research company with a strong presence in Bangalore, Mumbai, Gurgaon, Pune, Noida, Delhi, and other major cities in India. We offer comprehensive market research solutions to help businesses make informed decisions and gain a competitive edge. Contact us today for reliable market insights and data-driven strategies.

India’s beauty sector: The steep contest of the brands

Market Xcel16 Jan, 2025Business

The Indian beauty and personal care market is more competitive than ever, it also offers immense opportunities for brands that can innovate, adapt, and effectively connect with their customers. As the market continues to evolve, those who can navigate these complexities will likely emerge as leaders in one of the world's fastest-growing beauty markets.

Autonomous Vehicles: The Next Frontier in Transportation and Urban Mobility

Market Xcel16 Jan, 2025Business

The far-fetched dream of flying to your workplace is no longer far-fetched. This dream is not only possible but is bound to happen in a couple of years with the help of autonomous vehicles. The automotive industry stands at the cusp of a technological revolution. With the rapid acceleration of innovation, the future is bound only by our imagination. One key breakthrough on the horizon is the advent of fully autonomous, or driverless, vehicles. This innovation holds the potential to be both disruptive and transformative, reshaping human autonomy and the societies of the future.

10 Major Shifts in Consumer Behaviour to Expect in 2025

Market Xcel16 Jan, 2025Business

Consumer behavior in 2025 will reflect a balance of digital innovation, ethical priorities, and personalized experiences. Businesses that anticipate these shifts and adapt proactively will not only stay competitive but thrive. By prioritizing transparency, personalization, and sustainable practices, brands can position themselves as trusted partners in consumers' evolving journeys.

The Rise of Automation in Consumer Surveys: Faster and More Accurate Insights

Market Xcel16 Jan, 2025Business

At Market Xcel, through our proprietary panel, Xcel Global Panel, we delivered a climate-themed research project conducted across seven countries. To ensure efficiency and precision, we integrated automation into various stages of the research process. This enabled us to achieve outstanding results within tight timelines.

Top Consumer Buying Behaviour Trends in India for 2025

Market Xcel16 Jan, 2025Business

The Indian consumer landscape for 2025 is vibrant, diverse, and full of opportunities. Brands that adapt to these evolving trends with agility and foresight will not only thrive but also establish deeper connections with their audiences. By understanding generational, regional, and age-specific preferences, businesses can unlock immense potential in this dynamic market.

Consumer Preferences in Focus: Insights into the Home Décor Buying Journey

Market Xcel13 Jan, 2025Business

The study successfully mapped the home décor purchase journey, highlighting key areas for improvement and growth. By addressing consumer pain points, enhancing shopping experiences, and leveraging the power of social proof, the brand can strengthen its position as a preferred platform for home décor shopping. This case study underscores the importance of understanding diverse consumer needs and adapting strategies accordingly for sustained market leadership.

Beyond the Cart: Analyzing App Experience for Furniture and Homeware Retail Brand

Market Xcel13 Jan, 2025Business

The study provided valuable insights into consumer behavior and expectations from furniture and homeware shopping apps in urban India. Brand leveraged these insights to refine its app interface, add competitive features, and boost customer engagement. The results demonstrate the importance of user-centric app design and continuous optimization to meet evolving consumer needs in the digital space. By addressing gaps and capitalizing on identified strengths, Brand is well-positioned to strengthen its foothold in the Indian market.

Building a consumer panel for a leading cosmetics company’s R&D projects

Market Xcel26 Dec, 2024Business

The successful execution of this consumer panel project highlights the importance of a structured and data-driven approach in qualitative research. Through premium respondent recruitment solutions and "Consumer Connect" panel the client achieved efficient and reliable research outcomes, underscoring Market-Xcel's expertise as a leading consumer panel provider for R&D. The project not only minimized the risk of repeat respondents but also optimized the recruitment process, leading to more actionable insights and better product alignment with consumer needs. This collaboration serves as a strong example of how strategic partnerships and innovative methodologies can drive meaningful business outcomes in market research.

Case Study: Optimizing Cab Commuter Insights in Delhi’s Hotspots

Market Xcel26 Dec, 2024Business

The study successfully mapped the cab commuter base across Delhi's top hotspots, uncovering valuable trends in demographics, traffic density, and commuter behavior. Despite challenges in data collection, the research provided a robust foundation for the client to optimize their services, prioritize high-demand areas, and improve overall driver satisfaction.

Unlock Insights with Market Xcel's International Research Management Solutions

Market Xcel02 Dec, 2024Business

Market Xcel a leading research, insights, and technology company, is distinctly positioned to offer clients comprehensive insights into the marketplace. Having empowered 700+ clients, and 40,000+ projects across diverse industries for 23+ years, we have enabled brands to grow, expand, and excel with our cutting-edge research solutions. From end-to-end research services and 24x7 project management support to capabilities including data collection, and proprietary survey panels across 90+ countries, we are a true partner for research management across the globe.