Beyond the Cart: Analyzing App Experience for Furniture and Homeware Retail Brand

Market Xcel13 Jan, 2025Business

The study provided valuable insights into consumer behavior and expectations from furniture and homeware shopping apps in urban India. Brand leveraged these insights to refine its app interface, add competitive features, and boost customer engagement. The results demonstrate the importance of user-centric app design and continuous optimization to meet evolving consumer needs in the digital space. By addressing gaps and capitalizing on identified strengths, Brand is well-positioned to strengthen its foothold in the Indian market.