Tips on Selecting the Right Ad Builder

Harsh.adctv03 Feb, 2025Technology

With a live demo of the ad-serving platforms and video ad units, you can assess whether the platform is reasonably priced or not. So, starting with a test budget to measure performance and optimize your advertising approach based on insights is essential. This approach of evaluating engagement and conversion rates will help you find the best platforms that perfectly align with your marketing goals.

How to Create Rich Media Ads?

Harsh.adctv26 Dec, 2024Technology

Rich media ads are a powerful way for advertisers to boost brand awareness, create engaging ad experiences, and achieve better ROAS. These ads incorporate advanced interactive elements, like videos, audio, animations, or other features that encourage user interaction. By doing so, these ads deliver a captivating experience that not only grabs attention but also drives meaningful engagement.

Things to Know About Dynamic Video Advertising

Harsh.adctv17 Sep, 2024Business

Dynamic video advertising is a type of digital marketing and promotion that uses personalized and dynamic content targeted to particular audiences. Unlike conventional video ads that are planned and designed in advance, dynamic ads are created in real-time and customized to viewers, depending on data hints.

The Spectacular Appeal of Video Advertising � A Study for Advertisers and Brands

Harsh.adctv17 Sep, 2024Business

Video advertising is reasonably old with the first video advertisement appearing in 1941 running for exactly ten seconds. The popularity of television commercials peaked in the 1950s and 1960s, with brands wielding a powerful influence on what aired and how. This golden age waned over time and video-ads shifted online. Currently, videos ads have evolved into display video ads and CTV video ads, reaching audiences on their social media and OTT platforms.

Rich Media Ads: A Study Of Banner & Dynamic Video Ads

Harsh.adctv13 Aug, 2024Technology

Rich media ads are interactive ad formats that incorporate elements of video, audio, and animation to engage users. The growth of rich media ads with formats like banner ads and dynamic video ads is due to their ability to improve click-through rates, brand recall, and conversions.

Top 3 Advantages of OTT Advertising for Your Brand

Harsh.adctv30 Apr, 2024Technology

With the rise of over-the-top platforms in the last few years, the entertainment industry has changed completely. OTT refers to access to TV content via the internet instead of regular cable or satellite. The ever-changing demands of consumers and different business opportunities have made brands and companies consider OTT advertising, promoting products and brands to internet-connected viewers as they watch shows online.

Understanding the Effects of CTV Advertising for Your Brand

Harsh.adctv10 Apr, 2024Technology

With CTV ad formats, users are less likely to close or skip ads while watching TV content. So, the video gets high video completion rates because of the audience behavior related to the medium. With CTV platforms, viewers get better control over their content, as they can choose what and when they want to watch. So, CTV offers a more interactive viewing experience for audiences as compared to traditional TV. The engagement helps to build a more receptive audience base for advertisers.

ADCTV's Cutting-Edge OTT Advertising Platform - Drive Engagement

Harsh.adctv15 Mar, 2024Business

Experience unparalleled engagement with ADCTV's advanced OTT advertising platform. Harnessing cutting-edge technology, we drive impactful interactions to propel your brand forward. Elevate your marketing strategy and connect with your audience in meaningful ways. Drive engagement, achieve results ? unleash the power of ADCTV today.

What is Connected TV Ad Server | ADCTV

Harsh.adctv14 Feb, 2024Technology

Discover the power of connected tv ad server (ADCTV) technology, revolutionizing targeted advertising. Learn how ADCTV seamlessly delivers ads to viewers on connected devices, optimizing engagement and ROI. Explore its capabilities in reaching audiences through smart TVs, streaming devices, and more. Elevate your advertising strategy with the efficiency and precision of ADCTV.

Recent Profiles

Meincke Hammond

Meincke Hammond

View Profile

Hurley Strauss

Hurley Strauss

View Profile

Karen Sullivan

Karen Sullivan

View Profile

Timmons Mccarty

Timmons Mccarty

View Profile

Mangum Winters

Mangum Winters

View Profile

Zamora Ladefoged

Zamora Ladefoged

View Profile

Kinoger de

Kinoger De

View Profile

Blaabjerg Bright

Blaabjerg Bright

View Profile

Rees Jansen

Rees Jansen

View Profile

Woodruff Welch

Woodruff Welch

View Profile