Understanding the Effects of CTV Advertising for Your Brand

Harsh.adctv10 Apr, 2024Technology

With CTV ad formats, users are less likely to close or skip ads while watching TV content. So, the video gets high video completion rates because of the audience behavior related to the medium. With CTV platforms, viewers get better control over their content, as they can choose what and when they want to watch. So, CTV offers a more interactive viewing experience for audiences as compared to traditional TV. The engagement helps to build a more receptive audience base for advertisers.