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What is Data Management?

Geeferns12719 Mar, 2024Health

Data management is a critical component of modern business operations. Whether you're a small new business or a large corporation, effective data management can significantly impact your success. In this easy guide, we'll learn about data management basics. The main rules of it and how people use it in things like business data services and engineering data control.

Pharma Marketing Unveiled: Strategies for Success and Compliance in the Digital Age

Geeferns12718 Mar, 2024Health

Pharma marketing, simply put, is the strategies and tactics employed by pharma companies to promote and sell their products. This form of marketing focuses on medications and medical services, targeting healthcare professionals, and sometimes directly to consumers. Unlike general marketing, pharma marketing must navigate stringent regulations and ethical considerations, ensuring the accurate and responsible promotion of medical products.

2024 Pharma Marketing Trends: Embracing Digital Transformation and Patient-Centric Approach

Geeferns12718 Mar, 2024Health

The year 2024 marks a pivotal era in the pharmaceutical industry. Underscored by rapidly evolving Pharmaceutical Marketing Trends and a significant push towards Digital Transformation in Pharma. This period of transformation demands agility and adaptability from pharmaceutical companies to stay ahead in the competitive landscape.

Healthcare Providers' Expectations from Pharma Sales Reps

Geeferns12716 Feb, 2024Technology

Pharma?s relationship with physicians and other healthcare professionals (HCPs) is a vital part of the complex healthcare delivery equation. However, a lot of HCPs view the relationship as being somewhat one-sided. They feel that the only thing pharmaceutical companies want is sales. But there is much more value that pharma can bring to the table.

Forbes: P360 is Changing How Life Sciences Companies Communicate

Geeferns12716 Feb, 2024Technology

At P360 our mission is to help healthcare professionals and life sciences companies form deeper, more symbiotic relationships. The key to this is better communication. That?s why we are putting so much of our effort into developing innovative technologies that help life sciences companies better engage with their physician customers. Forbes has even recognized our efforts in this recent article1 on the topic.

8 Reasons Why Cloud Technology Transforms Life Science Companies

Geeferns12705 Feb, 2024Technology

Disruptions due to hyper-digitalization, mobile revolution, and social media explosion are no longer new tech innovations that make it to the headlines. Initially, the impact of the cloud platform was apparent in sales, marketing campaign management, and call centers. However, organizations across industries have realized the importance of integrating the cloud platform. Especially SaaS solutions, to other departments as well, like Research & Development and Supply Chain Management. The effect on life science industries has been no different. For cloud adoption to be on par with that of sales and marketing, the business models of life science companies must be restructured for better patient outcomes.

Cloud computing Solutions & Benefits for Pharmaceutical Industry

Geeferns12701 Feb, 2024Health

Cloud computing in the pharma industry offers a wide range of solutions & a multitude of benefits without requiring a massive upfront investment in IT infrastructure. Historically, pharma has been slow to adopt innovative technologies. Today, however, pharma companies are forced to seek out solutions that help optimize their complex processes and reduce their costs. Cloud computing is a highly attractive solution that offers a multitude of benefits without requiring a massive upfront investment. The global cloud computing market is expected to reach $623.3 billion by 2023. The trend is clear, cloud computing is on the rise. But what is cloud computing anyway? Tech companies define the term in different ways. Cloud computing is rather a model instead of a particular technology. Cloud computing has limitless potential as it allows pharmaceutical and life sciences companies of any size to access their IT-based services through the Internet.

Essentials of Pharmaceutical Marketing in Modern Healthcare

Geeferns12718 Jan, 2024Technology

Explore the key aspects of pharmaceutical marketing, targeting healthcare professionals and patients, and its evolving role in healthcare. Pharmaceutical marketing is often referred to as pharma marketing. Pharmaceutical marketing is a set of activities to increase awareness of and loyalty to pharmaceutical brands and products. Explore the key aspects of pharmaceutical marketing, targeting healthcare professionals and patients, and its evolving role in healthcare. Pharmaceutical marketing also aims to create a positive image of the drugs and the companies that manufacture them. It attempts to accomplish this by presenting scientific data, case studies, testimonials, and other content persuasively. While the target audience for pharma marketing is specific, pharma marketing strategies can vary. But they all have an underlying goal; to persuade the target audience to take action.