Healthcare Providers' Expectations from Pharma Sales Reps
Geeferns12716 Feb, 2024Technology
Pharma?s relationship with physicians and other healthcare professionals (HCPs) is a vital part of the complex healthcare delivery equation. However, a lot of HCPs view the relationship as being somewhat one-sided. They feel that the only thing pharmaceutical companies want is sales. But there is much more value that pharma can bring to the table.
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