Databeat

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About Databeat

Elevate your ad revenue with our seasoned adtech team. From organic growth to AI-driven solutions, we're shaping the future of digital success. Beyond Consultants! We are an extended team with years of adtech experience, utilizing smart data insights and possessing unwavering subject matter expertise to uplift your ad revenue. Established in June 2017, our journey kickstarted with the pivotal step of annexing with four clients. A considerable surge in the demand, propelled us forward to become an organically expanded team and growing into a formidable force of 100+ individuals in 2022. Our evolution is marked with ingressing into developing AI driven product catalogue to empower our clients, leveraging our deep analytic expertise. We are invariably advancing with the years of experience, informed by data-driven decisions and developing new generation of products.

Maximizing Ad Revenue with Paris Olympics 2024: Strategies and Insights

Databeat14 Jul, 2024Business

The 2024 Paris Olympics is set to be a major event, capturing around $3.5 billion in advertising spend?a 30% increase from the Tokyo Olympics. With over 3 billion viewers expected and over 150,000 hours of programming, this is a prime opportunity for advertisers, especially in the U.S., where viewership is projected to soar. DataBeat's Paris Olympics 2024 Playbook outlines strategies to maximize your Olympics advertising spend, such as optimizing UPR floors for sports content, adjusting refresh intervals, and leveraging SEO for Olympic-related keywords. Engage in programmatic advertising, enhance video adpods, and shift content to platforms like Samsung and Hulu. NBCU's partnership with The Trade Desk offers unprecedented programmatic opportunities, making the Olympics one of the most premium and accessible advertising events globally. Embrace these strategies to boost your advertising impact and ROI during the Olympics.

Prepare for iOS 18 Update: How to Mitigate Potential 20% Ad Revenue Loss

Databeat14 Jul, 2024Business

Attention publishers: With the anticipated iOS 18 update, Safari's new Web Eraser feature could reduce your ad revenue by 20%. Web Eraser iOS 18 allows users to remove unwanted elements like ads and images from web pages using AI, impacting your revenue if many users activate this feature. For example, if 30% of Safari users apply Web Eraser, a publisher with $0.05 ADRPU could lose $150k in June alone. To mitigate these losses, consider implementing ad blocker detection, exploring subscription models, and boosting video inventory. Native ads and high-quality content might also be less affected by Web Eraser. Engage your audience about the update's impact and diversify revenue streams to offset potential losses. Stay tuned for further updates and strategies from DataBeat to help navigate the iOS 18 Web Eraser changes effectively.

Overview of Programmatic and Direct Advertising

Databeat11 Jul, 2024Business

Programmatic and Direct advertising represent two distinct approaches to ad buying. Programmatic advertising uses software and algorithms for real-time automated transactions, offering advanced targeting based on demographics, interests, behavior, and location through ad exchanges and networks. This method provides broad reach, high transparency, and real-time reporting but may face brand safety issues with low-quality site placements. In contrast, direct advertising involves purchasing ad inventory directly from publishers, allowing for specific placements, ad formats, and targeting, which offers greater creative control and brand safety. However, it requires more manual effort and direct communication, with varying transparency. The choice between programmatic advertising and direct advertising depends on balancing automation with customization.