Prepare for iOS 18 Update: How to Mitigate Potential 20% Ad Revenue Loss

Databeat14 Jul, 2024Business

Attention publishers: With the anticipated iOS 18 update, Safari's new Web Eraser feature could reduce your ad revenue by 20%. Web Eraser iOS 18 allows users to remove unwanted elements like ads and images from web pages using AI, impacting your revenue if many users activate this feature. For example, if 30% of Safari users apply Web Eraser, a publisher with $0.05 ADRPU could lose $150k in June alone. To mitigate these losses, consider implementing ad blocker detection, exploring subscription models, and boosting video inventory. Native ads and high-quality content might also be less affected by Web Eraser. Engage your audience about the update's impact and diversify revenue streams to offset potential losses. Stay tuned for further updates and strategies from DataBeat to help navigate the iOS 18 Web Eraser changes effectively.