Emerging brands in the period balm market are disrupting traditional feminine care by introducing innovative, natural alternatives. These new companies focus on clean ingredients and sustainable practices, attracting younger consumers seeking healthier options. They challenge established products by offering holistic solutions that address menstrual discomfort without harsh chemicals. Direct-to-consumer sales and social media marketing help these brands build loyal followings quickly. This shift is changing how women approach menstrual care, emphasizing wellness and self-care. As a result, the feminine care market is evolving, with period balm brands playing a key role in its transformation.