The distribution strategy in the period balm market is crucial for successful market penetration. Brands that use multiple channels, including online platforms, retail stores, and direct-to-consumer sales, reach a wider audience. E-commerce has become especially important, offering convenience and access to younger consumers. Collaborations with wellness centers and pharmacies also help increase visibility. Efficient distribution ensures products are available where consumers prefer to shop, improving sales and brand recognition. A strong distribution network supports market growth by making period balms easily accessible, which is essential as demand rises and competition intensifies in this expanding sector.