Gen Z is significantly influencing the period balm market by prioritizing transparency, sustainability, and inclusivity in their purchasing decisions. This generation favors products with natural ingredients, eco-friendly packaging, and clear labeling, aligning with their broader values of environmental consciousness and social responsibility. Additionally, Gen Z's preference for brands that openly discuss menstrual health and use inclusive language reflects a desire for authenticity and empowerment in the products they choose. Their active engagement on social media platforms further amplifies these preferences, making them a pivotal demographic in shaping the future of the period balm market