HOW AI IS TRANSFORMING DIGITAL MARKETING IN INDIA

Gsswebtechmysore22 Jul, 2021Technology

Artificial Intelligence AI was created to make life simpler and automated ? humans make errors but computers do not. The applications of AI do not stop at smart devices but nearly all sectors use AI in one way or another. Technology is the first sector to have used AI; other sectors include finance, retail, marketing, medical, surveillance, etc. AI in digital marketing can be used by all these sectors. The medical sector has greatly benefitted from AI. AI accurately recognizes patterns of various diseases (as programmed) in X-rays, MRIs, etc.; for example, cancer diagnosis on the basis of skin lesions. AI also maximizes the performance of prosthetic limbs by sensing the user?s movements and adjusting the artificial limbs relevantly. While the benefits are clear, AI in digital marketing will not only help sales but also helps in spreading awareness of all the advantages available.