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A BRIEF INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO)

Gsswebtechmysore22 Jul, 2021Technology

Alright, let us keep it short, simple, sweet and straight-forward. SEO is brief for Search Engine Optimization. Trust us; there is no real mysticism to it. SEO is a measurable, repetitive method used for sending signals to search engines shown in the Google index on your websites. In essence, Google employs a complicated mathematical formula called an algorithm to show every website and every Google search engine which site should be the most suitable tool for what individuals want. For the sake of convenience, assume the algorithm like a collection of empty buckets. While one bucket gives you a score for the quality of your site, another bucket gives you a score for how many sites link to you, and a third bucket gives you a score for how people trust you. Your job is to fill up more buckets in the algorithm than any other website.

A BRIEF INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO)

Gsswebtechmysore22 Jul, 2021Technology

Alright, let us keep it short, simple, sweet and straight-forward. SEO is brief for Search Engine Optimization. Trust us; there is no real mysticism to it. SEO is a measurable, repetitive method used for sending signals to search engines shown in the Google index on your websites. In essence, Google employs a complicated mathematical formula called an algorithm to show every website and every Google search engine which site should be the most suitable tool for what individuals want. For the sake of convenience, assume the algorithm like a collection of empty buckets. While one bucket gives you a score for the quality of your site, another bucket gives you a score for how many sites link to you, and a third bucket gives you a score for how people trust you. Your job is to fill up more buckets in the algorithm than any other website.

8 WAYS AN IT CONSULTANCY CAN HELP TRANSFORM YOUR BUSINESS

Gsswebtechmysore22 Jul, 2021Technology

Focus on core functions Regardless of any business, industry or sector, employees give their 100% dedication to the work when focusing on their core competencies. It is important to realize that people do best in what they are good at, be it teachers, doctors, lawyers, office managers etc., and should be left to perform the same in order to get maximum productivity. Burdening them with extra work that is not related to their field of expertise might hamper their productivity, thereby reducing work productivity. Especially when it comes to IT-related tasks, the frustrating and distracting task of trying to figure out the same can cost the company dearly. By hiring an IT consultancy, employees can focus their time on their core job and give better results.

INVESTING IN SEO VS INVESTING IN SEM: WHICH IS BETTER?

Gsswebtechmysore22 Jul, 2021Technology

In digital marketing, gaining web traffic is the main objective when doing investment in the optimization for SEO, web positioning in search engines such as Google, or when launching an advertising campaign in SEM search engines based on the PPC campaigns (Pay Per Click) such as Google Ads. Although both paths lead to gaining visibility of the company in web search engines and take you to the same destination, the scenario to choose between SEO and SEM is different since both SEO and SEM are completely different paths to achieve the same. Some ingredients are needed to make your investment in an advertising campaign with Google Ads (SEM) that can give you the expected results, but this requires professional experience and techniques. As for SEO, when done with passion and following the rules that the search engines dictate, it can become more economical and effective than the SEM, but it requires much more time and effort. So how to solve this dilemma?

BRANDING OR MARKETING: WHAT STRATEGY TO CHOOSE?

Gsswebtechmysore22 Jul, 2021Technology

Branding Branding for your business is an identity as is name for individuals. Your promotional activities can only start once the business branding is done; the best time would be right after it?s done. Branding will always be the first impression and the image of your brand as a whole for anyone who sees your branding elements. A customer recognises a business from its branding ? name, logo and design are the first elements to be noticed. Branding defines your business, its mission and its values to audience. A business logo must be defined in a way to be self-sufficient in explaining your business to the viewer. It is easier to speak through a logo than to explain what a business is all about ? the logo defines your business.

WHITE HAT SEO VS GREY HAT SEO VS BLACK HAT SEO

Gsswebtechmysore22 Jul, 2021Technology

We discuss and compare three famous SEO techniques used by even the most renowned companies across the globe ? or should we say, internet? White Hat SEO White hat SEO uses ethical tactics to help with SEO. This means white hat SEO follows the guidelines specified by search engines. Keywords are used in the limited yet effective repetitions. It takes time to optimize your website for SEO using the white hat SEO technique, but there is the benefit of the entire process being low-risk. This type of SEO technique requires more efforts in the initial stages of making your website search-engine optimized, but yields results that are highly effective in the long run. There are less to zero chances of Google or any other search engine penalizing your website for any reason.

8 IMPORTANT FACTORS THAT HELP YOU CHOOSE THE RIGHT BRANDING AGENCY

Gsswebtechmysore22 Jul, 2021Technology

8 Important Factors That Help You Choose The Right Branding Agency 1. Goodwill of the branding agency Goodwill of a company that you need any services from is very important. Find out how many years of experience the company has, its clientele, etc. 2. The impression that you get The first impression that the company makes on you truly matters. Be it their website or the person from the mentioned company that you communicated with ? if something does not fit, you may have to reconsider your selection. Finding a branding agency that is a perfect fit for your business is not impossible! 3. Company?s portfolio A company?s portfolio is the true output of their work. If you like what you see, you are in the right place. Companies generally put up all of their best work in their portfolio section.

5 IMPORTANT SEO TRENDS IN 2021

Gsswebtechmysore22 Jul, 2021Technology

5 Important SEO Trends In 2021 1. Mobile-friendly website People today want everything at their fingertips. Looking for information or wanting to buy their favourite product is no different! When you have invested so much in your business and getting a website for the same, you need to make it mobile-friendly for users too. If a user enjoys their browsing experience in your website, they are likely to turn into a customer. Certain factors that your website definitely portray are speed, responsiveness, etc. There are also many free tools that let you check whether your website is truly mobile-friendly. Keeping the website design simple, relevant and free of any cluttering content and images automatically catch your visitor?s attention and engage them in the right manner. 2. Long-tail keywords Ever since SEO has been in the picture, keywords have taken the crown.

WHAT IS GOOGLE�S CUMULATIVE LAYOUT SHIFT?

Gsswebtechmysore22 Jul, 2021Technology

A website is made attractive and functional using a great design so that any visitor would want to browse the website for longer and with ease. Other than a bad deign, there are also other factors that would affect a user?s browsing experience on any webpage and perhaps drive them away. One such factor is the cumulative layout shift (CLS). Cumulative layout shift is the sudden shift of webpage layout while a user is on the webpage. Even though CLS is not caused by user interaction with the website in any way, it surely does cause the user to lose patience. The user may really want to click one particular button but may end up clicking another button due to the element having shifted on the webpage. It takes patience to even wait for images to load in an email that you receive ? you can imagine how annoying it would be if the same happens on a webpage!

5 SMART DESIGN ELEMENTS OF CORPORATE BRANDING

Gsswebtechmysore22 Jul, 2021Technology

5 smart design elements of Corporate Branding 1. Colours Colours that you use for your business materials are important and you should try to use the same set of colours (one or more) throughout. You can use a combination of two or more colours but try not to use too many colours all at once for two reasons ? 1. It may be overwhelming for some viewers; 2. The combination of colours used may not work well ? in either case, your brand identity will get a lower virtual ranking. The colour palette used by your brand is definitely one of the most important design elements of corporate branding. 2. Brand logo Logo is the first thing that people will notice about your company. The design should be in a way that it expresses what your business is into. At the same time, it should look appealing to the viewer.

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