Benefits of App Store Optimization (ASO) in Mobile Marketing.

Iengage21 Aug, 2024Computer & Internet

App Store Optimization (ASO) is the process of optimizing mobile apps to rank higher in app store search results and increase visibility, downloads, and user acquisition. App Store Optimization improves the app's visibility in app store search results and featured listings, increasing the likelihood of being discovered by potential users. By optimizing various elements such as app title, Keywords, description, and visual assets, App Store Optimization attracts more users to download and install the app. Optimizing visual assets such as app icons, screenshots, and videos helps reinforce the app's Branding and differentiate it from competitors, increasing brand recognition and recall among users.