What is Anchor Text in SEO?

Iengage21 Aug, 2024Computer & Internet

Anchor Text is the clickable text in a hyperlink that users see on a webpage. It serves as a visible, clickable representation of the link destination and provides context to both users and search engines about the content of the linked page. Anchor Text plays a crucial role in providing context to users and search engines about the content of linked pages. By using descriptive, relevant, and natural Anchor Text, website owners and marketers can enhance user experience, improve SEO performance, and build high-quality Backlinks to their websites. Continuously monitoring and optimizing Anchor Text strategies is essential for maintaining a diverse and effective backlink profile and maximizing the impact of Link Building efforts.