The air freshener market comprises a variety of scent delivery systems designed for improving indoor air ambiance and odor removal. Formats include aerosol sprays, solid blocks, electric diffusers, and scented oils. Awareness about pollution reduction and eco-friendly alternatives accelerates product development. Cultural diversity and seasonal weather changes influence buying patterns internationally. Technological improvements bring app-enabled devices and renewable ingredient integration. Industry faces challenges such as chemical regulations and sustainability pressures. Ongoing urban development and shifting lifestyles promote continuous growth for air freshener products catering to consumer convenience and preference worldwide.