The air freshener domain involves multiple delivery formats intended to enhance indoor environments through aromatic emissions. These include aerosol sprays, wax melts, electric dispensers, and fragrance oils. Increased consumer interest in health and sustainability promotes product diversification. Variations in climate and cultural practices affect market trends regionally. Innovation focuses on combining natural ingredients with smart technology for better user control. Strict regulations concerning chemical use and waste disposal pose difficulties. Urbanization alongside changing lifestyle patterns drives consistent demand for air freshening products offering convenience and sensory appeal internationally.