Encapsulation enhances flavor delivery by stabilizing sensitive compounds and allowing tailored release profiles. This technology supports the growing demand for plant-based meat alternatives and dairy substitutes, which require robust flavor solutions. Microencapsulation protects flavors from degradation caused by heat and mechanical stress during processing. The snack industry relies heavily on encapsulated flavors to maintain taste consistency across batches. Rising consumer preference for natural and organic ingredients encourages the development of non-synthetic encapsulants. Technological advancements include nanoencapsulation, which offers precise control over flavor release and bioavailability. Market players invest in R&D to develop environmentally friendly and cost-effective encapsulation techniques.