Steven Cruise

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About Steven Cruise

Player behavior can be defined as the features of players that cause them to behave in a certain way. In the upcoming sections, let us dive deep into player behavior. This article will also discuss the many factors that impact player behavior and a fascinating feature by OptiKPI called �Journeys.�

Customer Segmentation for Gaming Operators

Steven Cruise27 Sep, 2022Technology

Customer Segmentation for Gaming Operators The Online Gaming Industry has evolved into a highly sophisticated space due to technological advancements. Tech tools provide - deep data analytics, marketing automation, content personalization, and much more. Likewise, the competition among the gaming operators also shot up! Players now have a seemingly infinite number of gaming sites/apps at their disposal. Players expect premium quality! Expose them to highly personalized content and focus on providing a meaningful user experience to hook them to your games. Blind mass marketing is a concept from the past; you will never attain a loyal following with it. For building a long-term relationship and a strong brand - aim for hyper-personalization.

OptiKPI: Journey Builder Feature

Steven Cruise05 Sep, 2022Technology

Online Gaming Marketing

Steven Cruise28 Feb, 2022Technology

The online gaming industry has evolved into a more significant entity than it ever was. Unlike in the past, gamers are now from various demographics. There seems to be no age or gender barrier. Gamers today include the likes of athletes, older women, lone rangers, or just about any human being looking for entertainment. The industry has seen an enormous increase in traffic during the Covid19 pandemic. The need for adventure, entertainment, and thrill within the comfort of one?s home paved the way for a bright future for the gaming industry. Due to the surge in demand for games, the competition among the gaming providers is at an all-time high. There are tons of games in the market, ranging from free-to-play games to real money games, augmented reality (AR), virtual reality (VR), and many more.

Bulk Messaging for Gaming industry

Steven Cruise28 Feb, 2022Technology

What is bulk messaging? Bulk messaging is a popular communication strategy businesses use to reach a large customer base and enhance brand awareness. It is a perfect marketing solution for brands to connect with minimum effort. When do we use Bulk messaging? We usually use Bulk Messaging to reach a broad audience. For example, go for a comprehensive SMS marketing campaign for branding. It is an effective way to promote your product/ service to the public. Why is bulk messaging so effective? Bulk messaging helps business owners to converse (advertise, share essential updates, engage) with their target customers effectively. SMS can be sent/ received without an internet connection or a smartphone device. Hence, Bulk messaging via SMS usually offers a broader reach than other communication channels.