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In the vast landscape of Indian sports, where passion knows no bounds, a quiet revolution has been taking place – the digital revolution. With limited resources and financial constraints, Indian sports associations at the domestic, grassroots level have never been very keen to adapt to newer technologies. However, over a period of time, especially post pandemic, this reluctance has been gradually transforming. There’s been an enthusiastic adoption of technology with increasing demand for advanced broadcasting features, data-tracking and data analysis solutions, marking a significant evolution in the domestic sports ecosystem. Here’s how the sports ecosystem revolutionised its approach towards sports-technology and what it means for the future of sports in India

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In the ever-evolving landscape of advertising and marketing, brands have innumerable avenues to get their message and narrative across to their target audience and to the population at large. One such avenue has been influencer marketing. The rise of content creators on social media platforms has been nothing short of revolutionary. These individuals, armed with creativity, wit, and authenticity, have transformed into influencers, shaping trends, opinions, and consumer behaviours. Brands, being quick to recognize the potential of these online influencers have successfully leveraged their reach, creating a mutually beneficial relationship and thus, redefining the way products and services are promoted. However, these strategies have more or less become a norm now. The social media content creators turned influencers have become marketing powerhouses.