Amazon Strategy to Scale Business

Sellology26 Jun, 2025Business

A baby doll (Toys brand) wanted to penetrate effectively for its niche of Audience. The brand multiple sub-categories and a total of 250+ SKUs running at any given time. There plan was to scale efficiently and utilize $550K and generate a ROAS of > $8 for Amazon USA.

Sellology Perspective - A Category Deep dive - PET Market

Sellology15 Jun, 2025Business

According to Bloomberg Intelligence’s Global Pet Economy 2024 report, the global pet market is expected to grow by 5 – 6%, reaching over $380 billion (€352B) in 2025, and potentially exceeding $500 billion (€463B) by 2030, driven by expanding smaller markets, increased healthcare spending, and the continued humanization of pets.

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